For the Women of Nashville Event, part of CMA Fest 2019, the client ask was: "Create a brunch celebrating the Women of Nashville—not just country—that evokes a feminine feeling, & promotes mixing & mingling."
Leveraging design features within the L.A. Jackson cocktail bar, where the event was held, I developed concepts for impactful photo moments, and memorable backdrops that complimented the venue's existing style, as well as the theme of the event.
Guest traffic flow, performance space, food service and back-of-house functions were all considered, and laid out in various furniture and circulation plans. The design concept also included customized guest take-aways, created by local artists: personalized jewelry, and bandanas on which guests' names were chain-stitched, on-site.
[In collaboration with Gallagher]
