Working closely with Timex Group's internal brand team, I concepted and developed a new "open sell" display program for Guess Watches & GC Watches. Launched at Baselworld, the new system allows sales associates to quickly and easily access displayed product, while layered modular display elements and armatures provide flexibility for seasonal change-outs of background and feature graphics. This new system was so well received that we have continued to develop it and apply it to various window campaigns, showcase fixtures and feature product displays.
CONCEPT STUDIES
